Why is Apple’s new smartwatch $1,800?

Posted September 29, 2018 12:57:00Apple is making a splash in the smartwatch market with its new Watch Edition line, which includes a $1-per-hour Apple Watch with a larger screen and more features.

But what does a $10,000 smartwatch cost?

According to The Wall Street Journal, Apple is selling the Apple Watch Edition for $1.1 million, which is just $100 more than the original Apple Watch.

This is good news for Apple, which needs to attract more consumers to its wearable lineup, as the company has struggled to compete against Android Wear, Samsung Gear and Google Fit.

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